Your Ideal OTT Partner
Ideal is the nation’s premier advertising specialist providing full-service, programmatic campaign management for clients across all advertising verticals.
MARKET opportunities
will be spent on OTT Video advertising in 2023
of U.S. Adults regularly consume OTT content
of the U.S. has already cut the cord from Cable TV
Cable TV loses 14,000 subscribers a day
OUR COMPANY
Ideal Approach
Ideal is your complete streaming media advertising partner, offering full-service, programmatic campaign management for OTT, connected tv, streaming audio, display and digital out of home.
Platform
Independent
No hidden inventory partnerships and access to all resources.
AUDIENCE
Focused
Data-driven identity targeting and transparent household identification.
CONTENT
Agnostic
Meet your targets on their terms and eliminate all guesswork.
PLATFORM
Independent
No hidden inventory partnerships and access to all resources.
AUDIENCE
Focused
Data-driven identity targeting and transparent household identification.
CONTENT
Agnostic
Meet your targets on their terms and eliminate all guesswork.
OUR COMPANY
Pursue your target audience with ideal
Ideal is your complete streaming media advertising partner, offering full-service, programmatic campaign management for OTT, connected tv, streaming audio, display and digital out of home.
WHY OTT?
Total industry disruption
OTT is the fastest growing advertising medium of all time. Streaming OTT and Connected TV content is accessed through devices (Roku, Amazon Fire, etc) , through direct apps on the Smart TV (Hulu, Tubi, etc.), and even through gaming consoles. Basically, if you have internet you have access to OTT content.
MARKET EVOLUTION
Number of cable/ satellite subscribers lost per year
MARKET EVOLUTION
Number of cable/ satellite subscribers lost per year
Reach
The country’s mass migration away from traditional tv & radio to streaming content is the fastest such shift in media history. Streaming as a whole already represents the largest reach medium available in the country!
Targetability
OTT is the rare “Best of both worlds” medium that combines the unbridled branding power of tv & radio with the finite targeting of digital. OTT eliminates audience & geographic waste in one shot.
Accountability
Gone are the days of simply hoping media will drive results, with only speculative nielsen ratings available to measure audience reach. Transparency of results leads to increased campaign intelligence!
Building
Connections
A FEW OF OUR
CONTENT PARTNERS DATA PARTNERS
