We are your ideal partner. Our fundamentals provide every advantage to the advertiser
With open source access to any and all content environments, ideal represents the largest audience reach opportunity available in OTT. Our dsp-based programmatic inventory sourcing is the only way to gain access to the full-breadth of available audience.
Ideal is proudly independent – which is why we’re able to tout our audience-first, content-agnostic approach to OTT success. Our campaigns are guided by the real-time media choices your audience makes and not forced into predetermined content based on back-room deals.
Ideal’s a-team of experienced television/radio, digital and data industry experts represent a steady hand at the wheel of full-service OTT campaign management. We’re passionate about this medium and the incredible advantages it offers our advertisers. Your success is our badge of honor.
OTT Vendor Landscape
OTT vendors come in many shapes and sizes. Open source inventory acquisition is the only way to assure maximize household reach and the most efficient pricing model.