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ABOUT US

Your Complete Streaming Media Solution

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Ideal is your complete streaming media advertising partner, offering full-service, programmatic campaign management for OTT, connected tv, streaming audio, display and digital out of home.

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WHY IDEAL?

We are your ideal partner. Our fundamentals provide every advantage to the advertiser

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GLOBAL REACH

With open source access to any and all content environments, ideal represents the largest audience reach opportunity available in OTT. Our dsp-based programmatic inventory sourcing is the only way to gain access to the full-breadth of available audience.

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DATA-SUPERIORITY

Our industry-leading identity management platform partners with the world’s largest data providers to identify audience based on location, demographics, lifestyle, interests, financial profile, web activity and more. In addition, our DataGenius technology allows us to identify targets by their real-life actions, including visits to your website and physical visits to competitive locations.
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INDEPENDENCE

Ideal is proudly independent – which is why we’re able to tout our audience-first, content-agnostic approach to OTT success. Our campaigns are guided by the real-time media choices your audience makes and not forced into predetermined content based on back-room deals.

Meet Our

LEADERSHIP

Ideal’s a-team of experienced television/radio, digital and data industry experts represent a steady hand at the wheel of full-service OTT campaign management. We’re passionate about this medium and the incredible advantages it offers our advertisers. Your success is our badge of honor.

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Dave Marcy

Co-Founder, Chief Revenue Officer

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Nat Collins

Co-Founder, Chief Innovation Officer

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Ryan Sprance

Co-Founder, Chief Brand Officer

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Devin Gleason

Vice President, Sales

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Ryan Krukar

Director, Campaign Strategy & Operations

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Kevin Hall

Director, Programmatic Ops

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Kirsten Mathis

Campaign Manager

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Brandon Kim

Sales Engineer

007 23 ideal Dave

Dave Marcy

Co-Founder, Chief Revenue Officer

007 23 ideal Nat

Nat Collins

Co-Founder, Chief Innovation Officer

007 23 ideal RyanS

Ryan Sprance

Co-Founder, Chief Brand Officer

007 23 ideal Devin

Devin Gleason

Vice President, Sales

007 23 ideal RyanK

Ryan Krukar

Director, Campaign Strategy & Operations

007 23 ideal Kevin

Kevin Hall

Director, Programmatic Ops

007 23 ideal Kristin

Kirsten Mathis

Campaign Manager

007 23 ideal NewGuy

Brandon Kim

Sales Engineer

OTT Vendor Landscape

OTT vendors come in many shapes and sizes. Open source inventory acquisition is the only way to assure maximize household reach and the most efficient pricing model.

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